 and Page Authority (PA) is. Why are they important, how to increase DA & PA of a website is covered here.){kind=link}
You expect good response or we can say some good revenue from our websites. Well, that cannot happen overnight. Good SEO techniques are required to make it happen. One of those techniques is to create good backlinks because they boost a website’s authority and can help it rank higher for target keywords in search engine results pages (SERPs). There are a huge number of backlinking websites available on the internet, but all of them do not drive the authority we need. The first step to keep in mind while creating high-quality backlinks is to check the DA & PA of your own website as well as of the website you are going to create the backlinks. Create backlinks only from those websites that have higher DA & PA than your website. Five good backlinks from a high DA & PA website always worth more than 1000 worthless links.
What are DA & PA stand for?
DA stands for Domain Authority and PA stands for Page Authority. They are dependent on each other, but they are not at all similar. Let’s see what makes them different from each other and what makes them alike.
Differences:
| DA means Domain Authority | PA means Page Authority. |
| It is a standard unit to measure the power of an entire domain or subdomain. | It is a standard unit to measure the power of a particular page of a website. |
| It predicts the probability how well a domain will rank on search engine result pages (SERP). | It predicts the probability how well a specific page will rank on search engine result pages (SERP). |
3 majors components of a domain are taken into consideration namely its
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PA deals with
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Similarities
In many ways, they’re more alike than they are different.
- Both of them are developed by Moz.
- Both of them are one of the reach engine ranking factors.
- The metrics are calculated using the same methodology.
- Both of them are scored on a 0 to 100 logarithmic scale and a higher score means greater ability to rank at the top on SERP.
Increase the Domain Authority & Page Authority of a website to:
- Rank it high in the Search Engine Result Page.
- Increase the traffic and grab good business.
- Enhance the worth of the website.
How can we increase the DA and PA of a website?
DA and PA holds a lot of importance and the good news is we can get hold of them by using various SEO techniques. Today, we will share some technical & mandatory SEO steps that everyone must follow to enhance the DA & PA of a website.
- Never use duplicate content-say no to copy and paste instead use unique and relevant content
- Don’t use keyword stuffing. Use relevant keywords very effectively.
- Internal Links and navigation is also very important
- There should be no error in HTML validation
- Check and fix technical errors like-404, 302,500 etc.
- Create quality backlinks from good websites with high DA and PA.
- Create readable and comprehensive articles and blogs
- Be active on Social Media
- Pay attention to your meta titles and meta descriptions and don’t use any kind of duplicate content.
- There should be no broken link.
- Actively participate in discussion in communities.
Good Luck!