Every search engine does three things: it crawls web pages, indexes them, and ranks them in their SERPs. It is the prime job of search engines.
With technical SEO, we find and fix flaws within the website that stop search engine crawlers from crawling, indexing, and ranking its URLs and negatively impact its SEO performance.
It plays an essential role in SEO or we can say that it is the backbone of SEO that ensures that a website’s technical elements are working perfectly. It conveys that search engines can access, crawl, (read, understand, render) and index its web pages without trouble. However, if there is any issue, we must fix them on a priority basis before putting in any SEO effort. Without fixing technical errors that a website may have, it would be too hard for an SEO person to achieve ranking. So, we must keep an eye on techical issues regularly.
In essence, it provides the foundation for effective on-page and off-page SEO efforts. Ignoring technical aspects can hinder your site’s visibility, user experience, and ultimately its performance in search engine rankings. In other words, without a solid technical foundation, your content might not reach its intended audience. And, your efforts to improve rankings and visibility could be hindered.
If you want to know more, please read our blogs in this technical SEO guide. Here, we have covered various practical strategies that each SEO person, marketer, and entrepreneur, must know.
Follow the guidelines to take your career and business to greater heights.</p